Welcome to my very first income report! Today I am going to take a break from sharing recipes and pictures of food, to share what goes on behind the scenes here at Everyday Easy Eats. I will discuss how much money I made, where it came from, what it cost to run the site and how much traffic I had.
You might be wondering why I would want to publicly post my earnings online. I decided to start posting blog income reports each month for a couple of reasons:
- When I first started blogging, income reports posted by other bloggers were incredibly helpful to me. They allowed me to see how other people are monetizing their websites and what the possibilities are for growth. Now that I have been blogging for a little while, I would like to share my story each month to help other bloggers and to inspire those who are interested in becoming bloggers themselves.
- Publishing income reports is a great way for me track my progress and see what areas need improvement. They are also super useful for organizing my financials.
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Without further ado, let’s take a look at the numbers for March!
March 2018 Income Report Numbers
- Mediavine – $410.72 – These are my earnings from ad revenue. Mediavine is the company that I use to manage the display advertising on my website. They take care of placing and optimizing all of the ads on my blog.
- Amazon Associates – $14.09 – This is the commission I receive when anyone purchases something from Amazon using a link on my site. It doesn’t cost the buyer anything extra, but it gives me a small portion of the sale as a referral fee for the purchase.
Total Revenue: $424.81
- Adobe Creative Cloud – $9.99 – This is the monthly membership fee that I pay for Lightroom and Photoshop, which are the photo-editing programs I use.
- Technical website fees – $35 (approximately) – This amount includes costs for technical assistance, hosting, back-ups, security scanning, etc.
Total Expenses: $44.99
Net Profit: $379.81
Below is a screenshot from Google Analytics, which shows my website traffic data for March 2018.
Total traffic: 50,372 pageviews
RPM stands for revenue per mille. Mille is Latin for thousand, so you could say that RPM is a number that shows you how much revenue your website earns for every 1,000 page views. It’s a helpful and important metric because it allows you to see how effective you are at monetizing your blog. To calculate my RPM, I use the following formula:
RPM = Total Revenue ÷ Total Pageviews x 1000
Using the formula above, the RPM for Everyday Easy Eats for March 2018 was $8.43.
And there you have it! As you can see from the above report, I don’t make a crazy amount of money from my website. However, blogging allows me to make a bit of extra cash doing something that I enjoy and helps pay for things like shopping, vehicle expenses and leisure activities.
Having a side hustle is a great idea for anyone, and thanks to the internet, it is totally possible to work from home and earn an income online. I hope some of the information I provided in this income report was useful to you, or at least gave you a glimpse into what goes on behind the blog. I will be publishing an income report each month for the foreseeable future, so keep an eye out for the rest of them. 😉