Welcome to my April 2018 income report! Today I am going to take a break from sharing recipes and pictures of food, to share what goes on behind the scenes here at Everyday Easy Eats. I will discuss how much money I made, where it came from, what it cost to run the site and how much traffic I had.
In case this is your first time reading one of my income reports, you might be wondering why I would want to publicly post my earnings online. I like to post monthly blog income reports for a couple of reasons:
- When I first began blogging, income reports posted by other bloggers were incredibly useful to me. Those reports allowed me to see how others are monetizing their blogs and what the possibilities are for growth. Now that I have been running a website for a little while, I would like to share my story each month to help other bloggers and to inspire people who are interested in becoming bloggers themselves.
- Publishing montly income reports is a great way for me track my progress and see what areas need improvement. They are also super useful for organizing my financials.
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Without further ado, let’s take a look at the numbers for April!
April 2018 Income Report Numbers
- Mediavine – $390.57 – These are my earnings from ad revenue. Mediavine is the company that I use to manage the display advertising on my website. They take care of placing and optimizing all of the ads on my blog.
- Amazon Associates – $11.34 – This is the commission I receive when anyone purchases something from Amazon using a link on my site. It doesn’t cost the buyer anything extra, but it gives me a small portion of the sale as a referral fee for the purchase.
Total Revenue: $401.91
- Adobe Creative Cloud – $9.99 – This is the monthly membership fee that I pay for my photo-editing software, which I use to edit the pictures on the blog.
- Technical website fees – $35 (approximately) – This amount includes costs for technical assistance, hosting, back-ups, security scanning, etc.
Total Expenses: $44.99
Net Profit: $356.92
Below is a screenshot from Google Analytics, which shows my website traffic data for April 2018.
Total traffic: 45,719 pageviews
RPM stands for revenue per mille. Mille is Latin for thousand, so you could say that RPM is a number that shows you how much revenue your website earns for every 1,000 page views. It’s a helpful and important metric because it allows you to see how effective you are at monetizing your blog. To calculate my RPM, I use the following formula:
RPM = Total Revenue ÷ Total Pageviews x 1000
Using the formula above, the RPM for Everyday Easy Eats for April 2018 was $8.79.
There you have it! As you can see, I don’t make a ridiculous amount of money from my website. However, blogging allows me to make a bit of extra cash doing something which I enjoy. It helps pay for things like leisure activities, vehicle expenses and shopping.
Having a side hustle is a great idea for anyone, and thanks to the internet, it is completely possible to work from home and earn an income online. I hope the information in this income report was helpful to you, or at least gave you a bit of an idea of what goes on behind the blog. I will be publishing an income report each month for the foreseeable future, so keep an eye out for the rest of them. 😉